Topic of the Week

Below are a list of blog topics I’ve used in the Introduction to Public Relations course. I post two blog topics every other week for students to choose from. I am always looking for additional topics so feel free to share your ideas. If you see a blog topic you like, feel free to use it! I will continue to add potential topics, so make sure you visit the page often.

  • Discuss three (or more) things you have done to secure a job in public relations and three (or more) things you must do.
  • Review a current entry-level public relations job announcement. According to the announcement, what are some public relations pieces you must be able to write (eg. fact sheets, press releases, feature stories, etc.). Which of the identified pieces have you had experience writing and which do you need additional experience writing? How will you gain this experience prior to completing your degree?
  • Think about an event you have attended in the last 30 days that promoted diversity. How did you find out about the event (i.e. poster, Facebook, word of mouth, newsletter, etc.)? Why did  you attend? Can you identify aspects of traditional public relations that was used or should have been used to increase success of the event?
  • Lets talk about your blog. How did  you devise your blog name? Who is the target audience for your blog? What are the popular forms of communication among your identified audience (i.e. word of mouth, Facebook, Twitter, etc.)? Is your blog connected to, or do you post your links, on any social media platform beyond wordpress to generate buzz? Why or why not?
  • Discuss the portrayal of public relations in mass media. Are the images helpful or hurtful to the field? Can/should these images be changed?
  • Think of a current campaign and discuss what you perceive as the public relations elements of the campaign. Why do you categorize those items as representative of public relations?
  • During a conversation you are asked, “What is public relations?”. How would you describe the field of public relations? What tangible items/activities/analogies would you use with your explanation?
  • It’s February, so let’s talk diversity. Consider the diversity, or lack thereof, in public relations. Read this blog post on PRSAY, or this one on COMMPRO.BIZ to see what others have said about diversity in public relations. What are some recruiting techniques that have worked in other areas that could potentially work to recruit minorities in public relations? Consider what attracted and kept you in the area.
  • How/when/where were you first exposed to public relations (or the concept of public relations)? Why did it attract your attention?
  • Which area of public relations are you most interested in (i.e. crisis planning, healthcare, financial relations, event planning, etc.) and why?
  • Top ten things you learned in Intro to Public Relations. Don’t just provide a list of items. Some additional presentation methods include embedding a PowerPoint slide deck (SlideShare is an option), using pictures/images to denote each item, creating a podcast, etc.
  • What have you enjoyed, or not, about your blogging experience this semester? Do you anticipate regularly updating your blog for non-class purposes after this semester? Why or why not?
  • Review a current entry-level public relations job announcement. According to the announcement, what are some public relations pieces you must be able to write (eg. fact sheets, press releases, feature stories, etc.). Which of the identified pieces have you had experience writing and which do you need additional experience writing? How will you gain this experience prior to completing your degree?
  • Provide an argument as to why it is/or is not beneficial for a non-public relations major to complete an introductory level public relations course.
  • Why I will/will not use StumbleUpon/Twitter/Posterous/Facebook/Diggs/Google Reader (insert social media platform of your choice)… and why. (You only need to choose one social media platform to discuss.)
  • Think about the last five movies/concerts you saw. How did you find out about them? (Poster? Word of mouth? Newspaper/Magazine advertisement? Facebook fan page? Emailed newsletter, etc.) Some individuals dismiss traditional public relations and advertising, but what’s your experience?
  • Find and embed a video clip in your blog post that highlights elements of persuasion and/or propaganda. Discuss the various elements with respect to the video. Is the video effective or ineffective?
  • Discuss an organizations current conflict situation. Is their response appropriate? What should they continue to do, or not do?
  • Write a blog post making an analogy between public relations and something you’re interested in (eg. traveling, sports, decorating, etc.)
  • Compare and contrast public relations and publicity, with real examples of each.
  • Discuss the relationship between public relations and journalism, and how that relationship is changing due to the demise of journalism.
  • Discuss a current ethical lapse in the public relations industry.
  • What are some myths and preconceptions of the field of public relations? Why do you think they exist?                                                            
  • Analyze the portrayal of a public relations practitioner from a current movie or television series. (Consider the different public relations models.)
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