Tag Archives: public relations

How NOT to choose an internship site

Depression. young attractive woman with an awful migraine

Photo courtesy of iStockphoto

It is that time of year again! Spring interns are happily learning the ropes of their new “job” while those interested in a summer internship are looking to be “hired.” So, a few words of encouragement for those seeking an internship experience.

As the current internship coordinator for our Public Relations program, part of my job is to make sure students complete the internship application. One question on the application asks students to indicate his or her future goals in the area of public relations. Ideally, what students want to do will align with the internship sites they place on the application. Key word–ideally. Of course there may be instances where what a students wishes to do is not available in the immediate area (e.g. Entertainment PR, International PR, etc.). Despite, students should still look for an internship site that will offer transferable skills, not just one to complete for credit sake. So, as you are on the hunt for the “ideal” internship below are some ways to NOT choose an internship site.

1. Choosing a site based on name alone. 

Of course some organizations are more well-known than others; however, this shouldn’t be the only reason to accept a site. A well-known organization name is not always synonymous with a structured internship program or ideal/acceptable experience for your degree program.

2. Thinking your experience at a site will be the same as your friends experience. 

You will be walking into an active job site–things change. The people may have changed, the clients may have changed, and, of course, you are not exactly like your friend. It is always ideal to hear others experience, but do not assume your experience will be exactly the same.

3. Relying on the internship description alone. ASK Questions!

An internship description is a general guide with respect to what the site supervisor anticipates you will accomplish. Things change. Ask your potential site supervisor about specific projects they are currently working on and projects they think may come later on during your internship experience.

4. Accepting an internship because it is available.

There are times when this will work in your favor, but do not always count on it. If, after talking with the site supervisor, you do not think the potential site will offer transferable skills for what you want to do, then do not accept an internship offer from the site. However, you will not know if the site will allow you to build any transferable skills if you do not ask. Inform the site supervisor of what you would like to do to determine if there are activities you can participate in at the site in your desired area. So ASK! You may be pleasantly surprised.

What do you think? Do you agree with this list or are there others I have missed? Let me know in the comments below.

Urkovia

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10 Skills/Traits Site Supervisor’s Seek: The Internship Experience

Last month a colleague and I, along with three Internship Coordinators from two additional universities, had the opportunity to speak with the Savannah Marketing Group regarding requirements for our respective program internships. The hour long lunch meeting jogged some ideas regarding information I would like to distribute to Internship Site Supervisor’s that work with our students. But that’s another blog post.

During this meeting there was an exchange of information regarding each area’s program expectations with respect to potential internship sites, along with expectations from Internship Site Supervisor’s that may “hire” our interns. In the end, the following skills and traits were listed by these potential Internship Site Supervisor’s as desirable in an intern. As you read this list keep in mind that the work sites represented in this group range from broadcasting, communications, architecture, assisted living facility, accountant, etc.  Also keep in mind that this list is in no particular order.

10 Skills/Traits Internship Site Supervisor’s Seek

1. Strong writing skills

2. The ability to multitask

3. Takes initiative

4. Has website skills and/or graphic design skills

5. Is creative (within the brand)

6. Able to assist with, and at times, create and execute events

7. Feels comfortable contributing ideas

8. Understands and can effectively utilize social media

9. Has photography skills

10. Has research skills

If you are a site supervisor, or have held an internship position, are there additional skills/traits you would add to this list?

Urkovia

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Filed under classes, internships, public relations

Fall 2013 Internship Meeting

flier final 2011

In case you haven’t seen the printed bright yellow fliers, consider this your personal invitation to the upcoming fall 2013 internship meeting on Tuesday, September 3 at 6:30 p.m. in Veazey Hall. This meeting is for students interested in completing a public relations internship in spring or summer 2014.  At this meeting questions about internship applications, contracts, securing an internship site, and more will be answered.

An internship meeting is held at the beginning of each fall and spring semester. Just make sure you attend an internship meeting, at minimum, one semester prior to the semester in which you anticipate completing an internship. View additional internship information on our website!

See you there!

Urkovia

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Topic of the Week 3 (Sp’13)

Picture courtesy of Microsoft images

Picture courtesy of Microsoft images

Think about an event you have attended in the last 30 days that promoted diversity. How did you find out about the event (i.e. poster, Facebook, word of mouth, newsletter, etc.)? Why did  you attend? Can you identify aspects of traditional public relations that was used or should have been used to increase success of the event?

OR

Write a blog post reaction to the panel of guest speakers that joined us in class last Friday. Some things to get you started: similarities and differences among jobs; daily duties; takeaways; lessons learned to prepare you for a career in public relations; etc.

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Ethics vs. Job Obligations: The Internship Experience

decision --microsoft imagesAs the current internship coordinator for the public relations area in my department, I receive lots of questions regarding the internship experience. Most of the questions are inquires from students seeking to obtain a public relations internship to earn degree credit. Additional questions are from individuals seeking a public relations intern, current internship site supervisors, etc. However, two weeks ago I received an internship question from a non-communications major. In short, the student sent me an email to ask whether the practice of making up quotes is common in public relations as the student has been asked to do this on several occasions by his/her immediate boss. (See the email below. Identifying information has been redacted.)

I applaud the student for seeking answers and for not disclosing the name of the company where this is an issue. However, it piqued my curiosity as to whether other students have come across this practice. During my tenure as internship coordinator, I have never had a student mention this particular issue. I have had to step in regarding issues between students and site supervisors, and most of those were easily rectified.

As for the student, I did inform him/her that the practice is unethical, and even provided brief unsolicited advice on how to address the situation. Yet, I wonder if other students, communication majors or not, would acknowledge their apprehension to this practice or just “go with the flow” because they were instructed to do it or they think their grade, job, etc. depends on them being in alignment with the company culture. Here is the email I received.

I am a [non-communications] major at GSU. I am currently interning for a large company in Statesboro and they frequently ask me to do things like write press releases.
 
I have no experience in public relations, but I do have journalism experience…
 
I wondered if someone would be willing to help me by answering a question I have about public relations, and I found you listed as the public relations internship coordinator, so you were the obvious pick.
 
My supervisor often asks me to make up direct quotes for people in the company because they are busy. She says they can just approve what I’ve written instead of having to take time on an interview with me.
 
…, this makes me very uncomfortable. I don’t know standard protocol for this situation or even if it’s typical, though. My supervisor is the head of marketing here, so I am predisposed to believe that she knows what she is doing.
 
Thank you for taking the time to read about my confusion. I hope you have time to respond.
What would you do? What would you say to the site supervisor or the internship coordinator? What advice would you provide the student?

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Discussing fundraising events with Alex Grovenstein

Alex Grovenstein, Director of Annual Giving of Georgia Southern University

Alex Grovenstein, Director of Annual Giving at Georgia Southern University

Last Friday, students in the Events Management class received event planning advice from alumus Alex Grovenstein. Alex’s event planning specialty lies in a niche area of event planning–fundraising. Sure, most people think of wedding planning, release parties, corporate events, etc. as the area of event planning they wish to work in, but someone has to raise funds. And, depending on the industry, they must raise funds all the time.

Currently the Director of Annual Giving at Georgia Southern University, Alex shared his event experiences with students. His advice to them: (1) Get use to not getting public credit; (2) Events don’t always go as planned; and (3) Sometimes you have to do it all yourself.  He provided students with examples from his current and previous jobs to illustrate these points. One such example was a Hockey Classic he planned. He found out 48-72 hours prior to the event that the coils necessary to make the floor freeze were broken and there was no one in the area that could fix the problem. (Sidebar: It takes about 48 hours for the floor in this facility to freeze into ice.) Solution: The building manager of the facility made some calls and found individuals from 4 hours away that could come down immediately and fix the situation.

After relaying this story and others about his event planning experiences, students asked Alex some questions about event planning. Below are the bulk of those questions, and his answers.

Social media was not around when you began in the industry. How did you raise awareness of events without social media?

We held a number of events locally; used word of mouth; traditional print; had media partners in radio and television; and each event consisted of committees and those committee members were centers of influence. We knew if we had those members it would instantly boost the credibility of our event.

What are the best events for fundraising?

Career fundraisers do not like events as a model for fundraising, and there is a whole argument behind that issue. However, you have to cultivate relationships with potential donors. The best event, however, depends on your market. Typically, the most successful events allow for everyone to participate. That is why running events are so popular. But also, look for something unique to the area.

How do you handle the pressure of planning and executing an event?

You have to plan in advance, and do not sweat the small stuff. There will be points of failure, but there are times when you have to go with the flow. When you are in the moment of the event you get tunnel vision and you just get it done. Keep a running tally of what is needed for next time to help with the planning.

What advice would you give potential event planners?

Finding a job in strictly event planning will be difficult right now because people will pull someone from a larger project to run an event for them. Therefore, not as many people are hiring for just an event planner right now. You will need to move to a larger market for that. Be patient and keep looking if you want to exclusively plan events for your career.

What is the most challenging part of your job–besides fundraising?

Politics, but this is part of every job. Also, this job is a transition from a private sector to a university setting, so there are some differences there as well.

What additional questions would you like to ask Alex about fundraising and event planning? Maybe we can get some of those questions answered. Comment below.

Many thanks to Alex for speaking to the class.

Urkovia

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Are you the next “Public Relations Student of the Year?”

Picture courtesy of Microsoft ImagesHopefully you have seen the awards flier and heard the announcements. If not, consider this your personal invitation to submit your application and portfolio for one (or more) of the Advisory Board Student of the Year Awards. Each spring, members of the Public Relations Advisory Board judge submissions from public relations students who apply for “Public Relations Student of the Year” in one of the following categories: Public Relations Writing, Public Relations Design, Public Relations Planning, Public Relations Research, and Public Relations Student of the Year.

Let me reiterate, award winners are selected by non-faculty members of our Public Relations Advisory Board. These advisory board members are friends and alumni of the Department of Communication Arts at Georgia Southern University. Members currently work in various capacities within the public relations industry.

Below is a description of each award category. See the announcement for additional information. If you have not yet applied the deadline is this Friday, March 15 at 5 p.m. Do not forget to include your application with your submission. Drop-off submissions in the main office. Winners will be announced at the annual departmental banquet.

Award Categories

Public Relations Writing: Submit 3-5 short samples. Samples may include, but are not limited to, news, features, brochure copy, newsletter articles, communication plans, and web-based writings. Preference will be given to published works and successfully implemented communication plans.

Public Relations Design: Submit 3-5 samples. Samples may include, but are not limited to, newsletters, brochures, posters, advertisements, web pages, and PSA design elements. Preference will be given to original designs.

Public Relations Planning: Submit program overview and corresponding materials. Provide documentation of your contribution to this program. Indicate if the plan was completed by a group or individual. Describe each component of the plan and each team member’s contribution to the plan.

Public Relations Research: Submit 1-3 research papers and /or projects. Projects may entail academic investigations or applied projects that contribute to our understanding of public relations and communications. Co-authored work will be accepted based on applicant or applicants’ contributions to the project. Preference will be given to original research papers or projects.

Public Relations Student of the Year: Submit resume and mini-portfolio. The mini-portfolio should exhibit success in the following areas: (a) leadership and extra-curricular, (b) professional development, (c) academic works, and (d) academic or professional presentations. Finalist will be asked to complete an interview with advisory board members. At which time finalist should bring their comprehensive portfolio.

Urkovia

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