Since I began my blogging journey one thing I could always count on was spammers. Sadly. Yet the increase or decrease of spam comments served as a reminder about my blogging activity— no post, no spam; lots of posts, lots of spam. But lately, blog spammers are not just posting in the comments section, they are e-mailing me. Yes, an e-mail. On top of it all, not only do I receive blog spam e-mail asking to advertise on my blog, but I also receive blog spam e-mail intended for my colleague blog. Really spammers, are we just that lazy?
At first I thought it was a fluke, but then I received blog spam e-mails intended for my colleague on multiple occasions. But I’m not going to beat up on the people sending the unwanted e-mails (and comments at times). Instead below are three basic public relations reminders (key word: reminders) from this fiasco. (Sidebar: I am NOT endorsing spam as a form of public relations.)
- Get the name right: Public relations 101. The best way to build a rapport with someone is to be able to address them by name. Of course seeing or communicating with the individual on multiple occasions helps. If you are not good with names there are several tricks that you can use. Just find one that works for you. This rule also applies to other aspects of public relations, such as writing client materials.
- Consistency: There are several cliches regarding consistency. One of my favorites is “how you practice is how you play.” In the end you are known by the work you produce. If you are good in your field, people will know. If you are not, people will know. Of course everything you do may not be a success, but as they say “actions speak louder than words.” Knowing what to expect from an individual can be a key reason to work or not work with someone.
- Be human: One of my colleagues is a stickler about the need for people to use salutations, especially with respect to e-mail communications. As they say, follow the golden rule “treat people how you wish to be treated.” But in some instances the platinum rule applies: “Treat the person how THEY want to be treated.” Regardless the premise is the same, address the person. It goes back to building a rapport with someone. It is okay to show your personality, but just know the rules of your environment.
What would you add? What are other basic lessons we are reminded of when spammers flood our inbox?